Timeline

Emily Wyatt from Polydore Records

Today Emily Wyatt from Polydore Records come and talk to us about her job as a commissioning editor for video. Her job is to go through the treatment with artist and find the right director to do the music video.

Each work is different depend on how big the artist is. This is because they will have different budget to make a video, Big artist will have budget something like 25,000 + Unknown artist will have something like 6000+

Why does this matter? 

 Big budget means you can invest it in well known director, CG, fancy location 

If you only have small budget then your video will be performance based video because it is quick easy and cheap 

Then it comes to treatment. Treatment is the short paragraph of text and some picture that explain the concept of music video Emily will go through this with the artist. They will pic the one they like.

After video is done is the exhibition  bit. The most important exhibition is on VEVO this is because it hits the target audience. Also VEVO have advertising bit that will help promote the video as well.

Treatment

Artists

Over the last two days I have been in the red bull studios in London with our chosen artists KOAN sound and some other talented artists producing a track for charity. I spoke to the artists about our idea for the video and they were very happy for us to use the track and liked the concept for the narrative. 

Pitch Presentation and feedback

Final pitch presentation from hurtwoodhousemedia5


We pitched our idea to James and Luke, overall they were happy with the track choice and video concept. They picked up on a few things, firstly our art direction has to be very effective. Meaning our masks have to be very realistic and be different from each other. We also were told that we need to keep it serious, and for people not to laugh at it, keeping it gritty and realistic. The narrative has to be cleared up, and we need to think about the exact shots we need in order to film the performance section of our video.

We will be working on these elements over the next few weeks.

Chosen artist & further infomation

For our music video we have chosen the artists KOAN sound. We liked the funky/cowboy element to it and thought the concept of having the differences and conflict between animals and humans would work perfectely together. We have developed our idea more and more which I will post about in a future blog.

Futhermore on Thursday 12th and Friday 13th I am going to the Red bull studios in London with KOAN sound and a few other artists to compose a track that will be officially affiliated with the charity "Movember" in order to raise money for cancer research. KOAN sound and a few others will be staying with me therefore I will be able to gain more personal and inside information about the artists and their morals.

Here is what happened last year.

WATCH.

 

 

My group

In my group I have Bea and Elizabeth. We have already decided and agreed on the song "trouble in the west" by KOAN sound. Bea suggested the introduction of putting in an animal with human features, and also the enemy "the boss" who is destroying the animal life. We are already getting down to little details for the shoot and are well ahead of schedule.

Our Task

Produce a promotion package for the release of an album, to include a music promo video, together with two of the following three options:

a website homepage for the band;

a cover for its release as part of a digipak (CD/DVD package);

a magazine advertisement for the digipak (CD/DVD package).