Treatment

Artists

Over the last two days I have been in the red bull studios in London with our chosen artists KOAN sound and some other talented artists producing a track for charity. I spoke to the artists about our idea for the video and they were very happy for us to use the track and liked the concept for the narrative. 

Pitch Presentation and feedback

Final pitch presentation from hurtwoodhousemedia5


We pitched our idea to James and Luke, overall they were happy with the track choice and video concept. They picked up on a few things, firstly our art direction has to be very effective. Meaning our masks have to be very realistic and be different from each other. We also were told that we need to keep it serious, and for people not to laugh at it, keeping it gritty and realistic. The narrative has to be cleared up, and we need to think about the exact shots we need in order to film the performance section of our video.

We will be working on these elements over the next few weeks.

Chosen artist & further infomation

For our music video we have chosen the artists KOAN sound. We liked the funky/cowboy element to it and thought the concept of having the differences and conflict between animals and humans would work perfectely together. We have developed our idea more and more which I will post about in a future blog.

Futhermore on Thursday 12th and Friday 13th I am going to the Red bull studios in London with KOAN sound and a few other artists to compose a track that will be officially affiliated with the charity "Movember" in order to raise money for cancer research. KOAN sound and a few others will be staying with me therefore I will be able to gain more personal and inside information about the artists and their morals.

Here is what happened last year.

WATCH.

 

 

My group

In my group I have Bea and Elizabeth. We have already decided and agreed on the song "trouble in the west" by KOAN sound. Bea suggested the introduction of putting in an animal with human features, and also the enemy "the boss" who is destroying the animal life. We are already getting down to little details for the shoot and are well ahead of schedule.

Our Task

Produce a promotion package for the release of an album, to include a music promo video, together with two of the following three options:

a website homepage for the band;

a cover for its release as part of a digipak (CD/DVD package);

a magazine advertisement for the digipak (CD/DVD package). 

KOAN Sound - Artist research no.3

KOAN Sound consists of two brothers based in Bristol. They have made a name for themselves in the electronic music scene with their original use of funky and heavy combinations. Their image is very unique, as they rarely show their faces. Yet through artwork, music styles, DJ sets and so on their image is seen as very different, unique and funky. Which will be a lot of fun to put into a music video, using weird interpretations of things.

http://www.koansound.com/

Their website again is very artistic and unique, reinforcing their image. Also within their music videos they use very surreal and strange aspects such as a 80's fitness killing frenzy shown in this music video WATCH , again strengthening their image.

"Trouble in the west " and "80's fitness" Are the two tracks i am interested in using for the music video. Trouble in the west does not have a current music video, and permission to use the track will be very simple as it is signed to Inspected.

Trouble in the west has a very western and cowboy feel to it, creating loads of exciting ideas for a music video. When it drops, there is a slightly more modern feel to it. This makes me think combining the two together, I liked the thought of mixing two worlds together within conflict. For example my idea was to have a narrative video about an animal with human characteristics feeling angry and wanting to get back at humans for destroying the animals land and habitat. After the conflict the animal should win. To have some of the artists theme within, the animal is going to walk back to his house to find more animals doing a DJ set and having a party, the two DJ's will be representing the duo KOAN sound. I also would like the EP artwork to have a symbol (The shape) and to be mentioned across the music video.

KOAN sound is also known for having iconic characters in each of their EP's for example A sly fox, a sadhu and gym instructors. To put these costumes within our music video will bring up more themes about the artist and their quite unique, funky image.