Kyle Cooper

Recently i have been watching interviews and examples of Kyle Coopers work, and have observed many different techniques and tactics he uses in most of his work to make it look very visually engaging and attractive.

For example in his Apple advert the text and objects are constantly moving into different areas forming different texts, this is very good and beneficial as it keeps the audience visually engaged encouraging them to watch on, meaning they are more likely to find out and possibly buy the product. He also uses a very wide vareity of colours, rather than just sticking to two or three, again this is very effective towards the viewer as it constantly engaging them within the advert, making them more likely to carry on watching it and finding out more about the product. He also has been involved with other big companies in advertisement such as Cannon and MTV.

Moving on from adverts but still staying along the same lines, his work in movies is still very similar. He uses the same technique as in his adverts; he likes to keep everything moving. For example in the opening of super man the text is always moving, with many different big bold colours making it very visually engaging.

Through watching his interviews i get the point that he is interested in paying close to detail, he says he is interested in very small thing such as cells and body parts. This is then reflected in some of his opening material as we see cells moving around rapidly. He also points out he likes to merge what we can see with what he can make, for example he says he can film a plant then put it on a completely artificial background making it stand out more.

Moving on from kyle cooper and doing some more research and found out other title designers and intro makers that dont use all the same techniques as Kyle, for example Jaime Caliri is a title designer and he has very different ideas to Kyle. Kyle wants the opening title sequence to be very eye catching to impress the viewers and make them want to carry on, however Jaime says that he does not want start with such a big boom as it may not fit opening scenes.

So from researching Kyle cooper and other opening title editors i know how to create an entertaining opening sequence and i will keep these skills in mind while im making my opening sequence for my thriller.