Evaluation task 4 - Who would be the audience for your media product?

Our film is aimed at and will appeal to the needs of most 15-21 year olds. Consisting of teenagers and young adults, who are interested in getting a thrill. 

To find out a more specific target audience i interviewed three different types of teenagers and young adults about what they like and what their interests are, trying to find out who exactly will be watching our film.

I first was with two ravers: 

From the ravers we have found at they are a very interested in loud, fast and jumpy things including music and film. They also quoted they enjoyed to watch thrillers as long as they got a scare, this is a perfect group of teenagers for our thriller as all of these factors are involved in the film. 

I then interviewed a design and crafty young adult:

From looking at the crafty boys profile and interviewing him, we found out that he enjoyed any type of media as long as it had good design and creative ideas within shots and other factors. He would be a perfect audience member and someone we could target as our film contains many factors that have great and interesting designs and shots.

I then researched a gamer: 

Again from researching the gamer type on teenager we discovered that film with good CGI appeals to them, which is beneficial to us as we are investing in some very new technology in order to process our main characters enemy.

 

So overall from researching different social groups we have found out that our typical audience member would be in the teenager group of gamers, craft kids and ravers. The reason for this is because there will be great CGI in the process of editing our film in order to create the animal that our main character is under attack by, this will attract gamers as they typically like good graphics and monsters. Our film is also aimed at craft kids, who enjoy to see things creatively, this film will be a good watch for them as our film contains many creative shots, settings and effects that will interest them. Finally the ravers would be interested in our film as they typically like big adrenaline rushes, with loud shocking moments no matter if it is in a rave or a film, our film will deliver these factors and therefore should satisfy the ravers.

However our film is not just aiming at teenagers and young adults. Our film also has a secondary audience of an older age who may experience the film and take satisfaction from the film in different ways. This secondary audience was 30-37 year olds. The reason they would be part of our audience is due to the sophisticated storyline and abstract setting, along with complex camera work and amazing soundtrack. To find out more about our secondary audience i did research on one individual that gave us some vital information.


To find out more about our secondary audience i researched and interviewed an individual to find out some vital information.

Claire Whinney: 

AGE 35 

Q. What do you enjoy in films?

A. I enjoy the way in which the film is shot and the creativity used in the shots, i do not enjoy films that have boring and simple camera work.

Q. Where do you watch your films?

A. If i want to go out, i will normally go to watch a film at the local independent cinema, the reason i go here is because they normally show films with great and interesting work. However if i want to stay at home i would order he film online from websites such as amazon.

Q. What is your favourite type of film?

A. I like a film with a good and complex story line that has a twist at the hand, as long as a film has this i do not mind the genre.

Q. Where do you find out about films?

A. In magazines such as timeout, or a friend tells me about them. 

This is vital information as it suggests that this age group is a fan of complex and interesting camera work followed by a twisting plot, this is perfect as our film contains just these things which will attract this audience. Also we know where to promote our film, so it will help us target our audience even more.