Rustie - Artist Research no.2

Rustie is an electronic music producer from Glasgow, signed to warp records. He has a very trademark sound and production style, which has made him increasingly popular, throwing out studio based producers, allowing him to collaborate with more popular artists such as AlunaGeorge.

Rustie's image is very abstract in the fact you can never find a picture of him without a crazy edit on his photos. Also his image is strengthened by only playing at exclusive and trendy clubs or events, mainly abroad such as Belgium. He is also known for his EP artwork as it always involves crystals and diamonds, which really distinguishes himself.

Rustie released his first album "Glass swords" On warp records, which was very popular. My favourite tune from the album is "Afterlight" which had one instrumental version and one collab with AlunaGeorge. Listen

I think that the bright sounds with the high female vocals creates a dreamy effect and brings up ideas of fantasy. This would work really well in a music video, as we could bring in these elements of fantasy very easily. My idea for a music video was to have a performance music video, with a strong use of CGI to produce crystals falling from the sky, whilst a female vocalist is singing behind a man (representation of rustie) is DJ'ing on the decks. We would use a variety of shots and different costumes in order to make the performance as exciting as possible.